B2B Social Selling in the Cannabis Industry - Tips and Best Practices
Social selling first gained popularity more than a decade ago with the proliferation of the use of social media. In 2014, a study by IDC found that 75% of B2B buyers and 84% of C-Level/VP executives use social media to make purchasing decisions. A year later, in a Forrester study, 74% of business buyers said […]
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